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Create awesome Amazon Product descriptions that will boost your pet business now

Getting found on Amazon is a tricky business. The sheer volume of products is mind-boggling. But even if someone does find your product, getting them to click “BUY” can be tougher still.


I’ve been writing some Amazon optimised product descriptions this week, and I thought I would pop some top tips in here for you.


Get Amazon Optimised - picture of cat in a cardboard box. The Write Rebecca

So, here is your quick Amazon product descriptions checklist. Nail these, and you’ll be turning up in searches as often as my kids at the snack cupboard!


Use your character guides.

Especially in your titles, using as many of the allowable characters as possible is key.


In titles, that’s 200 characters for web and 80 for mobile. But how often do you shop on anything except the app? Really? So make sure your important keywords are in your first 80.


Across the rest of your listing, it’s 500 characters per bullet point and 2000 in the main body copy.


Keyword stuffing (yes, really!)

Keywords are still king on Amazon, and keyword stuffing is still a thing. Elsewhere on the internet, we are much more careful with keywords. Much more specific in our usage. But in your Amazon product descriptions, make sure you know what your keywords are and scatter them like confetti!


The tricky bit is squeezing them in without sounding like you’ve utterly lost the plot.



Powerful Bullets

Use all 5 bullet points. Up to 500 characters each.

These will do the hard graft of your selling as they are the first section that people read. Make sure all the vital points are covered and explain your benefits, not just your features.

Lots of buyers read these and click ADD TO CART before they hit the main body of copy.

Make. Them. Count.


Benefits trump features

Explain the features but sell the benefits.

Your customer needs to know what the product does but more importantly, how their life will be shinier and more wonderous with this product in it.

Make it personal by solving their specific problems.

If you’re struggling to know what they want to know, ask yourself, “but why?”

Why does that make your audience’s life better? Why do they care?


Don’t double up

Search terms can be plural or singular. You don’t need both.

Save your characters for another term. Simple.


With your product descriptions nailed, Amazon orders will be flooding in.


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