Pet owners' thirst for knowledge about their pets is unquenchable, and younger audiences are more aware of the care needs of their pets than ever before. Plus, owners are more willing than ever to spend money on their pets' well-being and preventative healthcare, as well as spoiling them silly with treats and toys.
Add to this the worry that comes with pet ownership, whether that relates to health conditions, feeding, or behaviour, and you’re left with an audience pining for knowledge and expert advice to help them give their furry friends the best lives ever!
This makes the pet and veterinary industry the perfect market for Ebooks. And they’re one of my favourite things to write! So here are 7 reasons you should include Ebooks in your pet brand’s marketing strategy
Ebooks Are Funnel-Filling Lead-Generation Gems!
If you’ve got something good that answers problems, eases worries and educates pet owners, then they’ll cough up their email address quicker than a cat with a hairball. People are so much more willing to give you their details and jump onto your email list if you give them something valuable to them in return. And an Ebook that solves their problems and helps them understand their pet better is a fantastic incentive. Plus, once you have their email address (and consent), you’ve got them on your list and can start targeting them with the right kind of marketing for them. It’s a fab way to fill your funnel.
Ebooks Showcase Your Pet Industry Expertise And Build Trust
Delivering an ebook packed with expert advice and knowledge builds you up as a credible source of information in the eyes of your pet-ential customers. If you can answer their burning questions and give them all the tips they need to improve their pet's care, they will begin to trust you. And when consumers trust a brand, they’re more likely to do business with them. In fact, 81% of consumers say that trust in a brand is a deciding factor in their purchasing decisions.
Ebooks Increase Your Reach
Launching a pet industry or veterinary E-book into the world will help increase your overall reach—especially if you promote it across different networks. You’ll find that you’ll be able to tap into audiences you haven’t reached before, and often, Ebooks are shared widely by consumers. So if someone knows their friend’s dog has arthritis, they're likely to share your book even if that friend had never come across your brand before.
(I know, can you tell I'm a Millennial from his GIF?🎵 Reach for the stars🎵)
Pet Industry Ebooks Drive Conversions
They’re here for the knowledge, for the learning, for the resources…but conversions after reading an Ebook are massive. Pet owners trust you, and of course, you scatter nuggets of your product or service's awesomeness throughout the books, so they're ready to buy once they're done reading. The book does all the hard work. And even if they're not ready to buy straight away, your brand will stick in their consciousness for a long time after they've read it.
When owners are ready for a solution to their pet’s problem, you’ll be at the tip of their Google fingertips. They’ll already trust that you know what you're talking about, and they’ll believe that your products are good, making them more likely to buy in future.
Ebooks are endlessly repurposable in your pet marketing
Everything is content, right? We know we should be repurposing our blog posts into socials, podcasts into socials, and what we had for breakfast into socials, but an Ebook is an entire bank of nuggets of repurposable content. It could fill your calendar for weeks if not months!
And guess what? It’s all engaging, valuable information that builds that trust with pet owners, just on a different platform. You can link your socials back to the book and pick up some more lovely email subscribers!
Pet Ebooks enable collaboration
Collaborating on your book with other brands, vets, or experts in the field skyrockets your book’s credibility. Working with the right people will complement your own knowledge and might add interesting spins to the content.
Not only that, but your collaborators will also be sharing your book, opening it up to new, untapped audiences who might never have heard of you.
Check out this fab, recent collaboration between 5 Australian pet brands as an example. It’s all over all of their social media channels.
Ebooks deliver a Great Dane level of ROI…forever!
Because they’re often behind a gate and delivered in exchange for an email address, Ebooks work incredibly hard for your business. Just look back at all the things we’ve already discussed—can your social ad spend do the same?
Yes, there is an initial investment, but once it's written, thats it. It's an asset you can use forever more.
It’s evergreen content.
Launch it, relaunch it, promote it, repurpose it….even print it!
It’s one fantastic document with the power to generate income, leads and loyalty forever.
How do I get an E-book written for my pet industry business?
Ebooks are incredibly powerful assets for your pet brand to have, and pet owners, vets, nurses and pet professionals love them. So perhaps an Ebook is the next project you need to bump to the top of your marketing to-do list—but how do you go about it?
Use your current pet marketing team?
Your team are incredibly knowledgeable about your product and your current customers, so they could write an E-book between them. But do they have the time in their calendars to take on such an epic project, and have they ever tackled something as meaty as an Ebook before?
Ask the robots?
Chat GPT could bash out an Ebook in no time; that’s true. But if your clients are coming to you because they want valuable, trustworthy information, then asking the robots may not be your best bet. They’re known to fabricate facts, and it's tricky to get them to sound anything other than 🤖 LIKE-A-ROBOT 🤖.
Get a Pet Industry Specialist Writer to write your Ebook
You knew I was leading here, right? I know, totally obvs! But it’s true. If you’ve not tackled something as epic as an entire book before, and you don’t know the audience, product and pet marketing regulations like the back of your hand, then it can feel nigh-on impossible.
So, handing the writing to a pet industry writer like me takes all the pressure off.
You know you’ll get an incredibly detailed, highly researched and referenced book that educates your audience whilst showcasing your pet brand to its shiniest best. Plus, I can collaborate and manage the collaborations with all and any of your contributors, ensuring a slick result with a consistent tone across the board.
And I’ve got experience. I’ve written a few Ebooks in my time. In fact, chunky projects like Ebooks are one of my favourite things to write, especially when I can get down and dirty with some geeky science. Oh yes! 😜🧪
Need an Ebook written for your pet marketing arsenal?
Get in touch with me today. You can ping me an email at rebecca@thewriterebecca.com, drop me a line on my contact page, or send a carrier pigeon (which you may not get back, I’ll probably adopt it).
I can’t wait to get started!!
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